kubik wins contract for CALDIC’s international exhibition program
Amsterdam, October 11, 2016 – kubik was awarded the execution of the international exhibition program for CALDIC, a world leading distributor and manufacturer within the chemical and food market. After realizing a one-off booth for CALDIC at the Food Ingredients Exhibition 2015, the communication experts from CALDIC and kubik teamed-up to develop a new modular booth concept that can be used for several shows and target groups for at least three years in a row.
The new booth concept debuted at the recent CPHI exhibition in Barcelona, the world’s leading show for the pharmaceutical industry and will be remodelled for upcoming shows such as Incosmetics in London, the European Coating Show in Nuerenberg and the Food Ingredients Exhibition again in Frankfurt.
The new booth designs reflect CALDIC’s strong link with modern art. The ideas of an artist who always tries to think ‘out of the box’ inspires Caldic employees to approach their daily business in new ways. The kubik designers have embraced this approach which clearly reflects in the lighting setting for the booth: the especially designed lamps are based on the CALDIC company logo and with a sophisticated computer program different atmospheres can be created in the booth.
“This new modular booth concept matches both our company philosophy to be distinctive and our request to develop a cost-efficient program for our key international tradeshows” says Ms. Babette Dorleijn, CALDIC’s Corporate Communication coordinator. According to Erna Geerligs, kubik’s account manager: “this approach is in-line with the overall trend to combine flexibility with sustainability in exhibition programs for multinationals. It fits our company’s expertise like a glove and is in-line with similar programs we execute world-wide for companies like Shell, DSM and HP.”