A Lobby That Becomes a Story.
BAE Systems Electronic Systems (ES) wanted more than a reception area—they needed a branded environment that communicates legacy, innovation, and technical prowess from the moment visitors step in. Kubik delivered a museum-quality welcome lobby that combines fabrication excellence, digital integration, and interactive storytelling—turning a corporate space into a live narrative.
Objectives
- Translate BAE ES’s history and technical capabilities into a physical visitor experience
- Create a branded environment that engages, educates, and impresses
- Provide a fully integrated solution—from design development to installation
Kubik's Role: From Blueprint to Reveal.
Design Development
Partnering closely with architects and branded-environment designers, Kubik refined layouts, specified finishes, engineered custom casework, lighting, and display mounts—all ensuring that the lobby delivers impact and technical feasibility.
Fabrication
Every display element—from aircraft engine models to heritage relic cases—was custom fabric‑wrapped and built in Kubik’s fabrication facility. High-performance materials and precision joinery were essential for long-term durability and a premium finish.
Integration
Kubik integrated video walls, touchscreens, and lighting into custom display units—seamlessly wiring interactive content layers to BAE’s internal media servers and control systems.
Installation & Wrap-Up
After fabrication, Kubik transported and installed modular display systems, integrated AV technologies, and finalized power/data infrastructure. Every interactive kiosk and display was tested, calibrated, and handed over ready for high-traffic corporate use.
What Makes This Project Stand Out.
- Branded Environment Execution: Kubik elevated a corporate lobby into a functional, immersive gallery that hosts both visitor flows and digital storytelling
- Seamless Interdisciplinary Coordination: Worked with design, architecture, technology, and AV partners to turn shared vision into built reality
- Museum-Quality Build: Achieved exhibit-grade finishes and structural integrity in a live workplace
- Efficient Turnover Model: Delivered tight-budget, high-impact installation with minimal site disruption
“Craig, Dan and the entire Kubik team — I’ve heard nothing but kudos about the displays and interactives. Our executive sponsor is very pleased!”
Walter Wolf Manager, Technology Solutions, BAE
Key Story Elements.
- Expert Design Development in partnership with architects and designers
- Precision Fabrication of custom cases, mounts, and display elements
- Fully integrated Technology including AV, lighting, and touch interactivity
- End-to-end Installation and turnkey handover in a working headquarters environment