A Decade of Reinvention.
CDK Global’s presence at the National Automobile Dealers Association (NADA) trade show is always a centerpiece of the event—showcasing the future of dealership technology through smart, immersive experiences. But even at the largest shows, innovation isn’t just about what’s new. It’s also about what’s next.
For over a decade, Kubik has partnered with CDK Global to deliver a scalable trade show program that evolves year after year. Together, we’ve created experiential environments that support business goals, enhance brand storytelling, and turn technology into connection.
A Long-Term Partnership Built to Flex.
Through a system-based approach to exhibit design and fabrication, we reimagine the CDK experience every year using a core of modular components that can be reskinned, reconfigured, and expanded. This approach keeps the brand fresh while maximizing cost efficiency and sustainability—a true win-win in event marketing.
From single-level booths to complex, multi-zoned spaces, Kubik has helped CDK scale their booth design to match evolving objectives at NADA. Our flexible solution ensures that new products and brand launches feel fresh, without rebuilding from the ground up each year.
CDK at NADA over the years...
Creating Connections That Move Automotive Retail.
In their most recent trade show activation, CDK Global introduced a new logo and refreshed visual identity. Kubik brought that rebrand to life through a completely reimagined exhibit build, themed around “Creating Connections that Move Automotive Retail.”
The space showcased CDK’s industry-leading Dealership Xperience platform—a suite of technology solutions designed to transform every step of the retail journey.
A Smart, Sustainable Approach to Event Marketing.
Kubik’s modular approach to exhibit fabrication reduces material waste, optimizes shipping and logistics, and helps clients like CDK meet sustainability goals without compromising on creativity or scale.
By combining strategic planning, experiential booth design, and flexible infrastructure, Kubik continues to elevate CDK Global’s presence at NADA and beyond – delivering a trade show program that performs just as well as it looks.
Key Story Elements.
- 30+ technology demo stations aligned to five core service areas: Modern Retail, Fixed Operations, Dealership Operations, Network & Communications, and Customer Care
- Nine private meeting rooms designed for deeper engagements with clients and partners
- A 1,200 sq. ft. hospitality lounge featuring premium food and beverage service
- A live presentation theater hosting 10+ sessions led by subject matter experts
- Open, intuitive stand design that invited visitors to explore, learn, and connect
Bronze – Best Overall Trade Show Under 50′ x 50′