Going beneath the surface.
At CIAS, Honda didn’t just want people to look at their vehicles — they wanted them to look through them. In collaboration with Honda’s agency, Kubik crafted an interactive auto show booth that transformed traditional vehicle display into an immersive, tech-forward brand activation.
This wasn’t just an exhibit; it was an exploration beneath the surface.
Experiential Highlights:
- X-Ray Display: Guests could digitally “scan” a Honda vehicle in real-time, revealing the smart technology and safety innovations hidden beneath the bodywork.
- Robot Art Experience: Interactive assembly robots used visual recognition to create delicate artwork on a vehicle’s surface — merging precision engineering with creative expression.
- Crash Simulation Station: A full-scale crumpled vehicle, paired with a slow-motion video playback console, let users scrub through high-impact crash footage to explore Honda’s impact safety features in motion.
More than a typical auto show exhibit, this experiential marketing environment used technology to tell deeper product stories — connecting with guests in ways that specs and stats never could. Kubik provided complete interactive exhibit fabrication, engineering, and production — blending physical display with digital storytelling.
This activation brought Honda’s core values of innovation, safety, and design excellence to life in a hands-on, memorable way.
Bronze - “Excellent Element”