Turning the Lights On.
To celebrate ISOPURE’s 20th anniversary, Kubik created an experience as bold and high performing as the brand itself. Designed for a competitive crowd of elite athletes and fitness lovers, this event marketing activation turned physical energy into light, motion — and serious bragging rights.
The Challenge.
Despite its iconic presence in performance nutrition, ISOPURE learned that 40% of attendees at fitness trade shows weren’t familiar with the brand. Our task? Design a memorable trade show booth experience that could amplify awareness, embody ISOPURE’s energy, and put the product directly in the hands (and bodies) of new fans.
The Solution.
Kubik engineered a high-impact brand activation that fused interactive design with a hit of nostalgia. Think Lite-Brite meets High-Intensity Interval Training:
- A massive neon-lit back wall powered entirely by participant effort
- Peloton-style racing stations, where guests pedaled to light up the ISOPURE bottle display
- Head-to-head fitness challenges designed to energize the crowd and drive foot traffic
- Seamless product sampling, surrounded by the dynamic movement of the activation itself
Guests pedaled frantically to see who could light their half of the ISOPURE bottle wall first and claim bragging rights.
In this case, the crowd didn’t just watch the activation — they were the activation.
The Result
The result was a full-body, full-brand experience that turned sweat into spectacle. Across major athletic expos like IDEA World and Arnold USA, thousands of attendees stopped, pedaled, posted, and sampled. The exhibit generated massive engagement — and thousands of impressions — as fitness influencers lit up their feeds with the ISOPURE experience.