Bold Retail That Redefined the Game.
When Nike set out to reinvent what a flagship retail experience could be, they didn’t just want a store—they wanted a stage. A physical space that would energize the brand, empower athletes, and immerse shoppers in the culture of sport. From the early NikeTown days through to dynamic in-store campaigns, KUBIK was behind the scenes, bringing those bold visions to life.
Objectives
- Create immersive retail environments that feel like temples to sport
- Translate Nike’s brand language into architecture, fixtures, and digital integration
- Build large-scale flagship stores with fast turnarounds and premium finishes
- Keep environments agile—able to support frequent campaign and product refreshes
Our Retail Design & Build Approach.
NikeTown: Sport as Spectacle
From New York to Chicago to Toronto, NikeTown stores weren’t just shopping destinations—they were brand theaters. Kubik played a key role in the build-out of these iconic spaces, constructing dynamic retail elements that told layered brand stories across departments, categories, and customer journeys.
Whether it was the bold entry statements, interactive display zones, or digital integration pods, our work helped bring Nike’s athlete-first message off the walls and into customers’ hands.
Custom Fixtures with a Purpose
Kubik engineered and fabricated custom fixtures for NikeTown locations and retail campaigns—modular footwear walls, category-specific shelving, sport-themed mannequins, and branded merchandising systems. Everything was designed to blend form, function, and flexibility.
These elements not only elevated product presentation but also gave Nike teams the agility to adapt displays for launches, seasons, or local sports moments.
Full-Service Execution
Our team handled everything from fixture prototyping to onsite install and campaign rollouts. In flagship environments where timelines are aggressive and branding is sacred, Kubik ensured flawless execution—down to the last bolt and lighting angle.
Across retail programs, we coordinated shipping, install, and local vendor management, ensuring Nike’s retail vision was consistently delivered, whether it was in a global flagship or a high-impact shop-in-shop.
Designed to Evolve
Nike’s brand doesn’t sit still, and neither could their retail spaces. Kubik built NikeTown environments with longevity in mind—durable enough for high-traffic, modular enough for constant change, and bold enough to make a statement year after year.
“Kubik’s attention to detail is impeccable, and they deliver to a high standard. Not only do they understand our brand, they have taken time to learn how this fits in with our business and people.”
Nike Town London
Key Story Elements.
- Long-term retail partnership across NikeTown flagship builds and in-store retail campaigns
- Custom fixture design and fabrication across categories (footwear, apparel, accessories)
- Large-scale buildouts delivered on accelerated schedules
- Agile systems designed for frequent campaign and product refreshes
- Retail environments that celebrated sport, community, and innovation