Bringing banking into public spaces.
Over years of collaboration, Kubik has helped reimagine TD’s Toronto headquarters and flagship Union Station installations—transforming typical corporate and transit spaces into engaging, branded environments that resonate with customers, employees, and commuters alike.
Reinventing Corporate Floors at TD HQ.
Working alongside TD’s architects, Kubik enhanced multiple floors within TD’s head office towers. We introduced experiential zones—collaborative hubs, informal lounges, and interactive wayfinding—that break the mold of corporate interiors. Custom graphic treatments, intuitive navigation systems, and strategic lighting transformed traditional workspace floors into branded environments fostering creativity and connection.
Wayfinding & Environmental Graphics.
Across TD buildings, Kubik designed and installed wayfinding systems and environmental graphics that integrate seamlessly with corporate branding. From digital signage to refreshed wall treatments, each element supports both efficiency and brand narrative—guiding visitors while strengthening TD’s customer-first identity.
Innovating Union Station with Brand-Friendly Experiences.
Kubik and TD’s sponsorship partnership brought several distinctive installations to Toronto’s Union Station:
- TD Visa Infinite Lounge: A premium waiting area featuring green-lit seating and integrated media—providing travelers a branded oasis that aligns with TD’s elevated customer segment.
- Green Chair Art Installation: Freestanding sculptural benches designed by Canadian makers, offering stylized seating with charging stations—merging art, function, and comfort for commuters.
- Folded-Plywood Infinite Lounge Seating: Custom green benches wrapped around historic station columns—honoring architectural heritage while showcasing modern brand expression.
- Free-Standing Digital Branch Kiosk: A fully functional banking branch within the transit hub, built as a sleek, self-supporting unit under a digital canopy that curved above with evolving nature-inspired content—complete with hydraulic teller workstations and integrated Wi-Fi and charging solutions.
Generative Digital Art at Union Station.
Partnering with Float4, Kubik integrated an innovative 12×6 ft LED display in the branch lobby. It features generative landscape visuals in sync with real-time weather and time-of-day data—offering commuters a visually calming and brand-relevant touchpoint. Controlled with a custom CMS, TD staff can manage content schedules and themes with ease.
Key Story Elements.
- Architectural Interiors redefined: Infused corporate floors with branded lounge areas, collaboration zones, and wayfinding that feels intuitive and cohesive.
- Retail-quality fabrications: Delivered high-end finishes and structural details on par with luxury retail environments.
- Tech-enabled installations: Seamlessly integrated AV, digital signage, and generative content into architectural settings.
- Modular, on-brand kiosks: Designed an entirely independent banking unit that existing verified standards without altering its heritage context.
- Transit hub transformation: Integrated art, charging, and lounge spaces into a busy public environment—enhancing both brand presence and commuter experience.
Why It Matters.
TD’s spaces now bridge the gap between commerce, culture, and community—whether it’s a head-office floor, a banking kiosk in a historic transit hall, or a digital canvas reflecting the day’s weather. With Kubik’s expertise in design development, fabrication, integration, and installation, these environments do more than serve…
...they tell a story, build relationships, and create unexpected moments of connection.