AMSTEL | The Giant Living RoomManchester, United KingdomEvents & Special Projects
There's no place like home
Time spent with friends gathered together, watching sports with pints of Amstel’s Premium Pilsener in hand, is time well spent. This was the message Amstel wanted to portray in 2003 when they played a prominent role in the UEFA Champions League Final.
A big comfy couch
We created The Giant Living Room, a record-breaking event that saw thousands of fans take part in the world’s largest outdoor living space ever created. Amstel’s gargantuan display of friendship and sport took over Albert Square in downtown Manchester, UK, complete with a mammoth TV and enormous inflatable furniture, providing the perfect place for fans to take in the league championship.
For more information on this project, or if you’re interested in working with us, please contact Managing Director Hajo K. Reinders