Puma Pavilion | Volvo Ocean RaceInternationalEvents & Special Projects
A City by the Sea
Puma, the multinational German clothing and footwear manufacturer, has been involved with the Volvo Ocean Race as the official clothing supplier since 2008. Being so closely associated with such a spectacular sporting event means delivering an outstanding brand experience. The challenge for Puma and kubik was developing a concept that would allow Puma to sell a wide range of products in an environment that could survive the rigours of round-the-world travel, in any weather.
A Race Around the World
Using four 40-foot shipping containers, kubik created a modern and dynamic mobile merchandising store. Because the containers functioned as both a shopping environment and transportation vessel, they had to be durable as well as feature attention-grabbing branding. This unique retail experience from Puma traveled with the Volvo Ocean Race to Alicante, Spain and Boston, United States.