Building a “home” within the IFA show floor presented a few production challenges. Part of the design was a “shower” scape where visitors could trial bathroom essentials and capture for video and social media extensions. Inspired by a performance at the 2019 European Song festival, this unconventional exhibit required a shower to run water without shedding a single drop on visitors and leaving anyone all wet.
Without a blueprint to follow, kubik custom engineered a solution creating a shower with water that ran between two glass panels coated with an anti-chalk coating to retain crystal clear transparency through the sheeting water and a water pump ingeniously installed under the hall floor. The quality build kubik provided on the shower exhibit and throughout the ambitious exhibit, which included 2 halls covering over 5000 m2 booth divided in two areas — the consumer hall and dealer hall—was due to seamless teamwork with the account team and contributed to a resoundingly successful project.
“You and the team did an amazing job. Well done and congratulations. Our data shows it is very successful.”
— Joost Bijsterveld, Director of Global Customer Experiences
