RBC is a major sponsor of the 2010 Olympic Torch Relay Tour that has been crossing Canada since the end of October 2009 in the lead up to The 2010 Olympic Winter Games Opening Ceremony which will take place at Vancouver’s BC Place on Friday February 12, 2010. GMR Marketing, an industry leader in mobile marketing, selected kubik to execute the centerpiece of RBC’s travelling event, the Eco-Home which was built in a truly sustainable way.
The Olympic Torch Relay Tour will visit over 1000 communities, travelling more than 45,000 kilometers before reaching the Vancouver BC Place. The Eco-Home will participate in 200 community celebrations across Canada giving the public an opportunity to gather and participate in the 2010 Olympic Torch Relay Tour community celebrations. As the centerpiece of these celebrations, the interactive mobile Eco-Home was housed in a hybrid truck that runs on solar and wind energy and is heated by solar radiant heating. Tents outside the truck feature an Olympic medal display area, a snowboard simulator, a hockey rink and a green-screen opportunity where visitors can have their picture taken with the Olympic flame.
Inside, kubik constructed an environment with interactive displays that outline how various practices can dramatically reduce our energy usage. Based on the Olympic medal format of Bronze, Silver, and Gold, the displays use real products, lighting, sound, and a new software program called Augmented Reality to show how we can use less energy for everyday living. The interactive elements themselves were created using recycled materials, LED lighting and FSC approved wood products. The result is a sustainable mobile experience perfectly suited to traveling the road alongside the RBC Olympic Torch Tour.