The Canadian International Auto Show (CIAS) is getting ready to roll at the Metro Toronto Convention Centre. As the largest Auto Show in Canada, featuring over 600,000 square feet of displays with expected visitor count to reach over 300,000, creating an environment that stands out can be a challenge. kubik, one of the foremost experiential marketing and environments companies in the world, is working with 10 auto makers to create unique and engaging auto show environments.
The Toronto Auto Show has always been a very special experience for us, says Elliot Kohn, Chief Operating Officer of kubik Not only is it the largest Auto Show in Canada, it’s a wonderful opportunity for kubik and our clients to imagine and create engaging environments that show case great products to over a quarter of a million people. 2010 will mark the most fascinating decade in automotive history. Re-structured and re-tooled, manufacturers have plans not just to survive, but flourish. Auto Show 2010 is an integral part of those plans. New content and new features will give you a chance to see, to share, to experience first-hand something you’ve never had the chance to experience before.
At the 2010 CIAS, kubik will be responsible for the installation of 40% of the event floor, featuring great work for ten different automotive partners, including: Buick, Cadillac, Chevrolet, Ford, Hyundai, Infiniti, Jaguar, Land Rover, and Lincoln.