Exhibit documents cancer affect

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PhotoSensitive, a non-profit, national collective of photographers determined to explore how photography can contribute to dialogue and impact on important issues of the day, has partnered with the Canadian Cancer Society and kubik to create Cancer Connections – a unique photographic exhibit that documents the broad range of how cancer affects the lives of countless Canadians.

Currently traveling across Canada, the photo exhibit documents and explores a wide range of emotions associated with cancer such as sadness, loss, hope and redemption.

The collection of gripping photos is housed in a series of simple, modernist overhead structures, which form an arbor or tunnel that enables observers to pass through, surrounded by photos on all sides. The clean, simple design of the photo structures helps to underscore the power of the photos and personal stories.

Designed and constructed by kubik, who most recently produced showcase galleries at the ROM, the Newseum in Washington DC and are a lead agency at Transformation AGO, the exhibit construction is a simple but extremely effective and welcoming display that puts the focus on the photos.

“As the exhibit designers, we at kubik were striving to design a creative supporting infrastructure that combined heft, presence and impact, yet was simple enough in it’s design that the emphasis remained on these powerful photos and compelling stories,” said Adriano Almeida, Creative Director, kubik.

The Cancer Connections exhibition is currently traveling across Canada began with just 300 photographs from amateurs and professionals. At each city on the tour, the project will add more photos and stories as contributed by average Canadians.

The exhibit will next visit Charlottetown, PEI and then move on to Montreal, Quebec; Vancouver, BC; Calgary, Alberta; Regina, Saskatchewan; Winnipeg, Manitoba; Halifax, Nova Scotia; Saint John, New Brunswick and St John’s, Newfoundland. The tour’s final stop is in Ottawa, Ontario and it is anticipated that by the time the exhibit arrives in the nation’s capitol it will have more than tripled in size and feature over 1000 images.

“We really believe in the power of photography to tell a story, spur action and even change the world one photo at time,” said Andrew Stawicki, President, PhotoSensitive. “We were thrilled to have kubik on this project – their insight from working on so many galleries and museums was phenomenal and it’s clearly reflected in their creative design.”

In addition to designing and fabricating the shows infrastructure, kubik is also managing the tour logistics including the installation, tear down and transportation of this traveling exhibition. Canadians are invited to submit their photos to be considered for inclusion in the traveling exhibit. Further details are available at www.photosensitive.com.

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