kubik Creates Sponsorship Activations for TikTok & Walmart at Collision Con 2022

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kubik, a global experiential marketing agency with offices in the US, Canada and Europe, is pleased to announce its participation at the Collision 2022 event. The Collision annual conference is one of the world’s biggest tech conferences where technology, business, and culture intersect.

Collision Con brings together the world’s leading thinkers and doers in tech, finance, and a variety of exciting fields for two days of insightful programming. We were excited to join the Collision 2022 event in person this year in Toronto for the first time since 2019! Collision Con welcomed over 35,562 attendees from 130 countries who participated in various sessions, workshops, and networking spaces.

kubik was proud to create sponsorship activation for Walmart’s new brand and think-tank, Blue Labs, and TikTok at Collision Con 2022. These activations were praised by many as some of the best, most engaging spaces, and experiences on the floor. In event marketing, sponsorship activation refers to the planned and executed promotional activities and events aimed at enhancing the visibility of a brand and creating a connection with the target audience through association with a specific event. kubik takes sponsorship and brand activation marketing to the next level with a strategic brand activation process that involves intensive planning, innovative designs, and interactive ideas. Explore more of our sponsorship activation examples with our case studies and read more about this Walmart brand activation and TikTok campaign example below.

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kubik Helps Deliver a Brand-New Experience for Walmart Blue Labs

kubik assisted Walmart in the launch of their new company, Blue Labs, which strives to incubate disruptive and radical innovation to transform how, why, and where people shop. Blue Labs creates the retail experiences of tomorrow to help better the lives of their customers. They’re looking for the best talent and partners to collaborate with and Collision was a great starting point.

This unique sponsorship activation included an on-stage presentation and brand launch, as well as an on-floor activation where guests could engage with Walmart and Blue Labs to discuss how they can be a part of the solution to the current challenges Blue Labs is undertaking. Engagement opportunities included QR code scanning, retro ViewMaster presentations, and live on-site strategy sessions with SMEs.

Over 1,100+ attendees signed up to learn more about the Innovation Challenges and Walmart career opportunities. Additionally, over 620 attendees showed up at Walmart speaking engagements. On LinkedIn, Walmart Canada featured the activation in two posts, resulting in 58,675 total impressions.

kubik Helps TikTok Garner Wider Acceptance as a Content Rich Platform

The goal for the TikTok sponsorship activation was to gain wider acceptance as a platform that can deliver engaging, rich content across a wide variety of interests. The event theme was to create the #ForYouinverse. TikTok hoped to grab new users on site, and in particular, more users outside of the Gen Z demographic. The kubik team helped bring TikTok’s vision to life at the Collision Conference by showcasing the various ways both businesses and creators alike can leverage the platform. We created engaging, physical cubes with themes surrounding ‘foodtok’, ‘movietok’ and ‘sportstok’, where guests could create their own TikToks among the bright lights and themed backdrops. These experiential TikTok cubes helped demonstrate that the platform features user-generated content across a variety of generations and interests. Check out kubik’s TikTok highlighting the activation to see for yourself!

kubik Specializes in Engaging Experiential Events & Trade Shows

Face-to-face experiential marketing for events and trade shows is one of the things kubik does best. We have a dedicated team to plan your unique creative strategy and execute it. We also take care of logistics, content creation and inventory management. We’ve helped some of the biggest brands in the business tell their story and take it to the road. Our team can create your trade show strategy, interactive exhibits, sales meetings, pop-ups, event activations or cross-country road tours. Check out some of our testimonials and stories on our website.

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