kubik’s new exhibit for global giant DSM

Share the News!

kubik, a global 3D marketing firm, recently completed a new exhibit environment for multi-national health, nutrition and materials company DSM. The 250 square-meter stand, which debuted at Food Ingredients Europe (FIE) in Paris, translates DSM’s new corporate identity guidelines into a clean, white “Supermarket of the Future.”

The full kaleidoscope of colours that comprise the DSM logo serve as environmental accents. Graphics integrating all of the colours reinforce corporate messaging while individual colours are applied independently to represent product categories including baked goods, dairy and supplements. Halos of LED light at the base of every counter reinforce the brand by cycling through the entire DSM colour palette.

A key feature of the exhibit is the clutter-free digital depiction of products and shelves displayed on 55” LCD touch monitors. Touching individual products brings up additional information including a list of DSM ingredients included in each product.

Interactions with customers, data collection, and fulfillment are all conducted electronically via tablet device. The result is a totally clutter and paper-free exhibit. “Technology will drive the exhibits of the future, from lead generation to content delivery to measurement,” says Hajo Reinders, Managing Director of kubik Amsterdam.

Due to the very successful format of the exhibit, the interactive concept will be used at upcoming shows of DSM Nutritional Products and DSM Food Specialties. The environmental setting, that kubik has also created for other divisions within the DSM corporation, will be the starting-point for upcoming exhibits for DSM around the world.

 Return to News