A Creative Crossover

INFINITI, Cirque du Soleil Activation

The launch of INFINITI’s newest model, the exhilarating EX crossover series called for a special and unique partnership. INFINITI chose the world-famous Cirque du Soleil as the perfect partner for such an exciting new product. It was up to kubik to create a reveal equal to the brand collaboration.

kubik leveraged the drama and excitement of a Cirque performance to stage an unforgettable unveiling of INFINITI’s newest compact luxury crossover vehicle.

  • kubik took inspiration from the INFINITI logo’s “peak” design and created a dramatic 16-foot, four-sided fabric pyramid used to conceal the EX until the unveiling
  • The reveal saw the corners of the pyramid swept upwards as if by magic, causing the now inverted pyramid to serve as four large projector screens
  • Over 1,000 INFINITI owners and potential customers across three Canadian cities were treated to this experience

Gold, Best B-to-B Hospitality Event, Event Design Magazine

Silver, Best Entertainment Sponsorship, Event Design Magazine