A Race Around the World

Puma, Volvo Ocean Race

The multinational German clothing and footwear manufacturer participates in the Volvo Ocean Race as the official clothing supplier. The close association with this spectacular sporting event required Puma to deliver an outstanding brand experience.

kubik developed a concept that allowed Puma to sell a wide range of products in an environment that could survive the rigors of round-the-world travel, in any weather.

  • Four 40-foot shipping containers created a modern and dynamic mobile merchandising store
  • Containers functioned as both a shopping environment and transportation vessel, so they had to be durable as well as feature attention-grabbing branding
  • The unique retail experience traveled with the Volvo Ocean Race to Alicante, Spain and Boston, United States