We Made the Target the BAE

A Strategic Partnership.

Some partnerships stand the test of time—not just because of what gets built, but because of the trust that gets built along the way. That’s been the story of Kubik and BAE Systems for nearly two decades.

From the start, BAE needed more than just exhibits—they needed a strong, consistent presence in an industry where credibility, precision, and innovation are everything. At global defense and security events, how a company shows up says as much as what they show. That’s why, year after year, event after event, Kubik has helped BAE create environments that reflect their leadership in the defense space.

Experience & Design Contribution.

We’ve supported BAE at some of the most important industry events in the world, including:

AUSA (Association of the United States Army), SAS (Sea-Air-Space Expo), Modern Day Marine, and many more.

At each event, our job is to help translate complex technology into clear, compelling experiences—making the BAE brand approachable while maintaining the sophistication and security expected in the defense sector. From interactive displays to executive meeting suites, every detail is designed to inform, engage, and support mission-driven conversations.

Beyond the Booth.

But our work with BAE isn’t limited to the show floor.

When BAE wanted to create a more permanent, high-touch space for client engagement, we collaborated on the design and build of a modern Executive Briefing Center at their facility in New Hampshire.

More than a welcome space, this center was built to reflect BAE’s vision and values. It creates the right first impression and sets the tone for meaningful conversations – combining brand expression with strategic functionality and visitor-focused design.

Showing Up with Purpose.

For nearly 20 years, our teams in Maryland and around the globe have helped BAE navigate the evolving world of defense exhibitions, trade shows and corporate environments. It’s a partnership built on deep industry understanding, operational excellence, and the ability to deliver under pressure.

Today, our team continues to support BAE globally – designing and executing experiences that represent one of the world’s most advanced defense companies with the clarity, consistency, and integrity they deserve.