From hospital hallways to home care—bridging the healthcare gap across HIMSS and HLTH.
At two of the healthcare industry’s most important events—HIMSS and HLTH—Best Buy Health needed to show up with more than just a booth. They needed a platform that could embody a single, powerful idea: care doesn’t stop at discharge. Their goal was to showcase how their technology, services, and support connect clinical and home environments, creating a seamless, scalable ecosystem for modern care.
Kubik helped bring that vision to life—not once, but multiple times.
The Strategy: Health That Moves with You.
Whether engaging health system executives at HIMSS or innovation-focused leaders at HLTH, the objective remained the same: create immersive environments that clearly tell the story of how Best Buy Health enables Connected Care across Autonomy, Accessibility, and At-Home Monitoring.
Each event had a distinct audience and purpose—but shared a narrative arc that flowed from hospital to home, representing the patient journey and the challenges of care continuity.
The Execution: Two Events, One Cohesive Experience.
At HIMSS, we worked with a large, triangular footprint—the brand’s biggest show presence to date. Here, we designed a full “Connected Neighborhood” experience:
- A clean and clinical hospital zone for tech demos, product discussions, and professional engagement
- A warm, familiar home zone, complete with garden, patio, shed, and an inviting lemonade stand
- An iconic VW Geek Squad Beetle in the driveway, representing in-home support and trusted service
- A theatre space and interactive touchscreen table that brought care stories to life through physical object triggers and narrative content
At HLTH, we distilled the concept into a more compact, insight-driven experience tailored to an innovation-forward audience. Here, the focus shifted toward telehealth, AI-enabled monitoring, and scalable digital health solutions, while still retaining the warm, human-centered design language that grounded the larger ecosystem story.
The Impact: A Brand That Resonates Across Audiences.
From large-scale storytelling at HIMSS to more intimate, insight-driven engagement at HLTH, Best Buy Health delivered a consistent, connected message: they’re building the future of healthcare—wherever care happens.
Visitors moved through the spaces not just to see products, but to understand the real lives and real challenges these innovations support. Across both events, Best Buy Health successfully demonstrated how its tools and services fit into everyday care experiences—earning praise from industry press, including a feature on Event Marketer’s Top Booth Builds at HIMSS24, and recognition from Exhibitor Magazine.
Kubik’s evolving collaboration with Best Buy Health continues to shape how connected care is told, shared, and experienced on the trade show floor.
Because at the end of the day, it’s not just about tech—it’s about care that reaches further. And at both HIMSS, HLTH and beyond, that story landed exactly where it needed to:
With the people who make healthcare better.