Empowering Through Stories

HP Customer Welcome Center

8,000 square feet located in the historic HP building delivering on the HP mission of innovations that will empower people to create, interact and inspire.

Designed to Tell Stories

Designed to engage visitors and encourage connections through an experiential narrative and thoughtfully curated content.

The result is an elegant white open space featuring oversized ring pendant lights. Large video walls and interactive multi-touch tables tell historical stories and those of innovations to come.

A 270-degree eye-catching curved video wall theatre, welcomes visitors with real life stories about HP setting the tone of the experience.


A narrative approach created displays with the product at the center of a multi-media ‘habitat’. Conceived as a presentation philosophy, the impact of the product on the user becomes the focus of displays, telling the story of solutions developed for the HP customer beyond the product itself.

Contrasting the oversized colorful video display; a subtle palette of materials and finishes in the surrounding area allow products and accomplishment stories shine through.

Curated video content along with ultimate HP printers, workstations, notebooks, tablets and displays keep the space fresh for future visitors.

"The CWC was designed to amaze and the feedback from our grand opening event tell us that we exceed expectations!"

— Elizabeth Gillan, Global Marketing and Events, HP Inc

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