Launching a New Identity

CDK Global, NADA

kubik was asked to launch the name change and re-branding of CDK Global with a strong presence at the National Automotive Dealers Association (NADA) by revamping their 6400 square foot double deck booth to deliver the company’s new identity. The design needed to employ digital technologies, be interactive, and tell the story of CDK’s integrated technology solutions in a visually engaging way.

Working with the new brand identity, kubik’s creative team developed an integrated design where architecture, graphics and digital media converged for an edgy and dynamic look. This not only elevated their brand presence at the show, but also communicated the company’s new brand values. A 45’ wide projection screen with digital branding drew the audience to the booth. Meeting rooms and interactive displays allowed CDK’s team to engage with their customers in comfort and style.

kubik has continued to manage trade show, exhibits, launches, corporate events in large and small venues throughout the USA.

  • 95’ x 75’ NADA exhibit across convention centers including, Las Vegas Convention Center and San Francisco’s Moscone Center
  • Retaining brand identity and consistent service standards with the 10’ x 20’, 40’ x 30’ booths at regional shows
  • Venues including: Orange County Convention Center, Washington State Convention Center San Jose McEnery Convention Center Georgia International World Congress Center