Dutch multinational active in the fields of health, science, nutrition and materials, DSM’s activities are grouped into three clusters: Nutrition, Materials and Innovation Center.
kubik has been active across all verticals for the past 15+ years.
kubik was initially asked to develop and launch a new corporate identity that would also uniquely serve the DSM verticals while maintaining a singular identifiable corporate identity. A design language inspired by DSM’s sustainable approach and adherence to the 3’R’s; Reduce, Recycle, Reuse was created.
Modern, modular design and kaleidoscope color palates — along with logo and brand messaging — unite the multi-vertical organization, while providing the unique voice each sub-brand requires. The new corporate identity was integrated into all 3D designs, the DSM render library and VR animations, allowing DSM to maintain a consistent identity across their trade show programs. The brand assets were added to project share platforms allowing to inspiration and inform all design direction through exhibition managers across the organization.