For more than 20 years, Kubik has proudly partnered with Dutch multinational DSM, a global leader in chemicals and ingredients for health, science, nutrition, and materials. Spanning diverse verticals—from paints and coatings to food ingredients and cosmetics—Kubik has crafted innovative trade show exhibits, immersive brand activations, and compelling experiential marketing programs that unify DSM’s multi-vertical story while respecting each division’s unique voice.
A Legacy of Innovation and Storytelling.
The partnership began with a landmark exhibit design for DSM’s Paints and Coatings division, featuring massive recreations of Dutch Masters’ paintings. This iconic installation not only celebrated DSM’s heritage but also set the tone for a collaborative journey focused on creativity, craftsmanship, and impactful storytelling.
Over the decades, Kubik has continued to evolve DSM’s presence across industries and continents, creating a modular design language inspired by DSM’s sustainability commitment and the 3 R’s (Reduce, Recycle, Reuse). Vibrant kaleidoscope color palettes, integrated logos, and brand messaging harmonize DSM’s divisions while allowing each sub-brand to shine with its unique identity.
Shaping the Future of Retail at FIE Europe.
When DSM unveiled its bold new logo and brand promise—“Bright Science, Brighter Living”—Kubik was tasked with introducing this vision at the FIE Europe trade show through a striking two-story exhibit. The design fully embraced DSM’s kaleidoscope colors, using them as atmospheric accents to represent product categories and create a dynamic, engaging environment.
The exhibit’s centerpiece was a “Supermarket of the Future” on the main floor, showcasing DSM’s food and nutritional products with clutter-free product stations enhanced by LCD monitors and interactive tablets. Visitors could explore ingredients and product benefits at their own pace, enabling self-discovery and meaningful engagement. Upstairs, a private meeting area fostered business discussions and networking.
This technology-driven, paperless exhibit demonstrated how DSM’s innovations are shaping future food retail, driving deeper connections with customers and industry partners alike.
Immersive Innovation at InCosmetics with DSM-Firmenich.
Kubik’s partnership extended to the beauty and wellness sector with DSM-Firmenich, formed by the merger of two industry leaders. For the InCosmetics show in Paris, Kubik designed and built a 135 sqm stand that blended sustainable materials with immersive digital displays to reflect the brand’s commitment to innovation, sustainability, and human well-being.
Featuring modular architecture for reusability and an open, organic layout inspired by nature, the stand invited visitors to flow naturally between interactive zones highlighting product innovations. Eco-friendly lighting and large transparent sections reinforced DSM-Firmenich’s environmental values, creating a sensory experience that was as beautiful as it was impactful.
This exhibit successfully attracted significant foot traffic, with visitors engaging deeply at product discovery touchpoints. It strengthened DSM-Firmenich’s position as a sustainable innovator, generating valuable business leads and positive media coverage.
A Partnership Rooted in Sustainability and Innovation.
Across all DSM’s divisions and global events, Kubik’s long-standing partnership reflects a shared commitment to innovation, sustainability, and storytelling through trade show program design and event marketing. By combining modular, sustainable architecture with immersive digital experiences, Kubik enables DSM to maintain a fresh, consistent presence that evolves with their business, drives customer engagement, and maximizes ROI.
From iconic Paints and Coatings exhibits to future-forward food retail environments and cutting-edge beauty experiences, Kubik continues to help DSM craft their story…
Bringing science and sustainability to life on every trade show floor.