All Aboard for a Retrofit

CFL 100th Anniversary, Grey Cup Train Tour, Across Canada

kubik teamed up with GMR Marketing helping to celebrate the CFL’s 100th anniversary season, retrofitting the Grey Cup Train that would carry the Canadian iconic trophy 4,100 km across the nation.

kubik renovated the interior of a train car, allowing fans to feel like they had stepped inside their favorite team’s locker room.

Other car interiors were retrofitted with interactive digital experience displays, including a 100-year timeline highlighting significant moments throughout the league’s history. A hospitality car where fans could meet and talk with stars and past legends was also included for even more interactive experiences.

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