Launching a New Identity

CDK Global, NADA, Las Vegas Convention Center, Nevada, USA | San Francisco’s Moscone Center, California, USA | Orange County Convention Center, Orlando, Florida, USA | Washington State Convention Center, Seattle, Washington, USA | San Jose McEnery Convention Center, San Jose, California, USA | Georgia International World Congress Center, Georgia, USA

When CDK Global needed to promote their name change and re-branding with a strong presence at the National Automotive Dealers Association (NADA), kubik completely revamped their 6400 square foot double deck booth to deliver the company’s new identity. The challenge? The design needed to employ digital technologies, be interactive, and tell the story of CDK’s integrated technology solutions in a visually engaging way.

Working with the new brand identity, kubik’s creative team developed an integrated retail interior design where architecture, graphics and digital media converged for an edgy and dynamic look to elevate CDK’s brand presence at the show and communicate the company’s new brand values. A 45’ wide projection screen with digital branding drew visitors to the booth, while meeting rooms and interactive environment displays allowed CDK’s team to engage with their customers in comfort and style.

kubik has continued to manage trade show exhibit designs, launches, corporate events in large and small venues throughout the USA.

  • 95’ x 75’ NADA exhibit across convention centers including, Las Vegas Convention Center and San Francisco’s Moscone Center
  • Retaining brand identity and consistent service standards with the 10’ x 20’, 40’ x 30’ experiential tradeshow booths at regional shows
  • Venues included: Orange County Convention Center, Washington State Convention Center San Jose McEnery Convention Center Georgia International World Congress Center


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