Doing battle with sea monsters

PUMA, Volvo Ocean Race

…and sailing the world with PUMA!

We partnered with PUMA Ocean Racing and LOT-EK architects to develop a unique brand experience for the PUMA sailing team that traveled from coast, to coast, to coast to coast.

kubik offered design development, engineering & fabrication, logistics and event execution for each PUMA CITY pavilion across the entire Volvo Ocean Race circuit.

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Guests were able to play with assembly robots that could ‘see’ to create delicate art on a vehicle.

Shipping container modules provided hospitality, retail and brand activations spaces in multiple footprints.

Highly interactive ‘Mar Mostro’ campaign put visitors at the helm, virtually battling the elements and sea monsters, in official PUMA sailing gear.

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