Engadget has a singular mission: to deliver the latest news on the coolest new tech. Their presence each year at the Consumer Electronics Show is an opportunity to reach both live and online audiences from the epicenter of the technology world itself. And, each year, kubik helps create a physical footprint for the brand to host guest speakers while also providing the tools to create and share content from the CES show floor to the entire world with their customers.
Verizon Media (AOL) and Engadget, two of the world’s leading technology networks, required a space that could function as an exhibit space as well as a stage and studio for live broadcasts during CES in Las Vegas. The interactive exhibit encouraged attendees to be part of the Engadget editorial experience, while still allowing good visual lines in order to promote audience engagement.
A custom Engadget interactive space design was created, complete with a theater in the round, stage set, camera rigs and lighting. This “stage in the round,” located at the center of the exhibit, incorporated corners as opposed to aisles, resulting in a high-end, bright and open event activation exhibit.
Multi-day programming direct from the Engadget booth focused on the ‘Best of CES’ and produced over 80 unique pieces of content. Over 46 separate interviews were conducted on Engadget’s stage and simultaneously broadcast around the world from the back-of-house full-service broadcast and editing studio, which even included a green room for live guests.
kubik provided complete turn-key activation and digital experience services including: design engineering and fabrication, graphic production, account & project management, show services and complete logistics. The project’s success is best articulated by Engadget’s editor: “We came, we saw, we conquered.”