Flying High

Red Bull, Air Race Fleet Week, San Francisco, California, USA

The Fleet Week Air Race at Municipal Pier in San Francisco provided the perfect synergistic opportunity for the Red Bull “gives you wings” campaign. The experiential event gave the more than 100,000 attendees over three days the opportunity to experience the oversized Red Bull pylons that exactly mirrored the actual air racecourse set up on the water.

kubik provided extensive creative and event and experience marketing support. The experiential event production includeding: Ccreating and managing the interactive consumer experience; flight simulators and interactive games; design, construction, and logistics of 6 oversized pylons; and, graphic elements and audio-visual equipment required for Red Bull’s 16 interactive kiosks.

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