An Inventive Event Interactive
‘Lite-Brite’ has nothing on ISOPURE. To celebrate the 20th anniversary of this industry-leading athletic drink, we took their iconic bottles and created a piece of inspired kinetic art… but we didn’t stop there. We created an experience that went to the heart of this brand’s highly competitive and energetic audience.
Isopure determined through trade show surveys that approximately 40% of Isopure ISOPURE booth attendees were not previously familiar with the brand. kubik was challenged with creating an experiential tradeshow booth highlighting the brand’s anniversary while increasing awareness and customer engagement.
The solution creatively utilized the iconic drink bottles placed into an illuminated neon back wall, capturing participants’ attention while they competed for fitness bragging rights. Peleton bikes were used to see who could power the ISOPURE bottle wall fastest in a head-to-head challenge. The athletic event activation, brand artwork and interactive technology, combined with the movement and energy of the visiting athletes — created an experience where the participants effectively became the activation, drawing in visitors to see the light-up action.
All the sampling, sweat and bragging rights led to thousands of social posts and impressions from health and fitness influencers at athletic trade shows and events from Idea World Convention to Arnold USA.
The backwall acted as a life-sized “litebrite” wall using the bottles as light “pegs” that flashed when activated through physical engagement by show attendees.
The experience generated social interactions between guests that translated into more time spent with Isopure experts. The concept was so successful it was repeated at their largest show, Mr. Olympia.