Cadillac had a mission — to compete head-to-head with BMW in targeting young, professional male drivers who were ready to enter the luxury vehicle market.
The objective was to create a mobile and interactive environment design that aligned with Cadillac’s brand positioning of the Cadillac ATS as the car with impeccable design, luxury finishes, power and prestige second to none.
kubik brought the agency’s creative vision to life with a branded showroom-like vehicle display that wrapped the car in a luxurious environment. A jewelry display case inspired showroom, the Cadillac Cube appeared overnight in high-traffic, highly visible locations within the Financial Districts of major Canadian cities.
The indoor / outdoor structure used premium materials throughout, including double-pane tempered glass, stainless steel accents, fully illuminated with LED lighting, and ceramic gloss flooring for a luxury brand experience.