With their return to FESPA after the global pandemic, Mimaki wanted to ‘Bring Back the Color’ to this major European print event. Their vision was to have an explosion of bright colors and graphics that would cover every inch of the display; it had to scream in rainbow hues and vivid tones.
kubik responded with a display that would attract attention but remain open and inviting. The exhibit arched and wrapped around guests as they looked all around and upward to witness the symphony of print and colors.
Many of the samples were a direct showcase of work from existing Mimaki customers and partners, helping the event to build community and promote future collaboration. The flexibility of the design will also allow for many more uses and iterations by simply updating the print samples from one event t the next.
During FESPA 2021, Mimaki entertained visitors from more than 100 countries. They executed several hundred individual product demonstrations over the 4-day event and made over 7,850 impressions with unique visitors.