As the largest retail show in North America, NRF attracts over 36,000 attendees and 18,000 retailers. To better integrate with the show theme and event audience HP challenged kubik to revamp their exhibition program.
Over the years kubik has created increasingly lifelike retail interior design environments to showcase HP and their partners’ newest retail products with increasingly retail-specific environments that would resonate with the NRF show-goers.
The trade show exhibit design overhaul included the reconfiguration of HP’s traditional NRF layout, with an introduction of a mock retail store design storefront approach increasing the use of storytelling and solution-specific vignettes. Product feature displays featured greater messaging areas, improved aisle messaging and an increased communication area overall with the integration of VR demos in primary locations.
The NRF program also saw the first introduction of a double-deck platform to facilitate increased conference space needs.