Parker Hannifin is a diversified manufacturer, with multiple business verticals providing solutions for a wide variety of commercial, mobile, industrial and aerospace markets. The company employs approximately 58,000 people in 50 countries. With multiple business verticals and continuing acquisitions, Parker Hannifin is challenged with the complexity of multiple simultaneous events, event activations and exhibits running concurrently across various platforms and business units.
kubik adapts to Parker’s continuing evolutions providing a key resource and service to integrate the diverse functions, while consistently maintaining the corporate brand identity across brand activation activities. A custom rental program consisting of properties that are modular and flexible allowing for a wide range of configurations. The program blends their existing properties and has provided Parker with consistent branding for shows large and small.
All properties were designed with flexibility in mind with finishes and graphics that could be altered very easily; allowing Parker to completely change the look and message of their brand to suit a particular industry.
kubik also provided unique solutions to very specific challenges such as contextualizing Parker’s exhaustive catalogue of small parts and components. Our solutions focused on using a central display to focus on larger product assemblies that used Parker products. These showcased solutions made by many of Parker’s customers.
More recent displays incorporated digital 3D video displays that gave the illusion of vehicles pushing out from the exhibit walls while educating guests on how and where Parker solutions were implemented.
kubik also helps the the team manage trade show and exhibit properties via an online global asset management portal. With this tool kubik can accommodate real time property requests and manage shows for 140 registered Parker users across multiple business units.