We gave auto show guests x-ray vision!

Honda Canada – CIAS

We gave auto show guests x-ray vision!

While most automotive brands want you to touch and feel their product, Honda wanted to go deeper.

Working with Honda’s agency, kubik helped create an experience that would help guests go beyond the paint and leather; to see what was really inside.

Guests were able to play with assembly robots that could ‘see’ to create delicate art on a vehicle.

An X-ray display scanned a car in real time to expose detailed technology from within.

A crumpled vehicle and a slow motion video playback station allowed guests to scrub back and forth to witness Honda’s impact safety features in action.

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