Automotive Luxury, Redefined for Retail.
Genesis wanted to evolve the traditional dealership experience—less transactional, more experiential. Kubik answered with a refined, scalable retail design that brings premium brand storytelling to life across multiple locations.
Objectives
- Transform a luxury auto brand’s dealership model into a high-end retail environment
- Localize global design guidelines for distinct markets and locations
- Execute full-scope planning and delivery—from site audits to installation
Our Approach.
Kubik began by understanding Genesis’s vision through hands-on audits and collaboration:
- Reviewed brand’s global retail guidelines
- Assessed all materials and design specifications
- Catalogued multiple sites and conducted on-site audits
- Coordinated with architects, site managers, general contractors, integrators, and other stakeholders
We tailored global concepts to local realities—without compromising brand intent:
- Adapted creative direction to suit local codes and conditions
- Modified materials to meet jurisdictional requirements
- Developed location-specific planograms
- Identified key opportunities for integrated digital and graphic storytelling
From blueprint to reality, Kubik led every detail of implementation:
- Engineered, drew, and fabricated to exact site specs
- Managed transportation, installation, and final site testing
- Oversaw handoff and maintenance processes
- Applied lessons from each install to improve future rollouts
The Results.
Kubik is managing the Genesis retail rollout across 19 sites, with 11 more planned through the following 18 months. Each location delivers a consistent, immersive luxury experience—tailored to its local audience, built to scale, and engineered to perform.
Key Story Elements.
- Multi-phase program rooted in brand consistency and localization
- Full-spectrum delivery: audit, design adaptation, engineering, fabrication, and installation
- Custom execution for 30+ total retail locations
- Collaborative, scalable partnership in the luxury automotive space