A Pop-Up Bar That Brought the Brand’s First PET Bottles to Life.
A Toast to Innovation
When Heineken introduced its first PET bottles, they wanted more than just shelf presence—they needed a mobile experience that would spark curiosity and drive awareness at festivals, clubs, and live events. Kubik rose to the occasion with a bold, modular pop-up bar built to embody the brand’s innovation—alive, rippling, and ready to celebrate.
Objectives
- Showcase Heineken’s new PET format through vibrant, experiential design
- Activate at music venues, festivals, and nightlife events to reach key audiences
- Create a flexible, modular bar that could be deployed quickly and repeatedly
- Tie the experience back to the sustainable, recyclable nature of PET packaging
Kubik's Experience Strategy.
PET-Inspired Architecture
The bar structure featured lightweight framing draped with translucent vinyl panels—layered and backlit to ripple with the green and white of Heineken’s label. The movement evoked the fluidity of PET bottles and brought the brand’s new format to life.
Modular & Mobile Design
Kubik engineered a system of interlocking frames and snap-fit panels designed for fast build, breakdown, and transport. The bar could fit into a truck with ease and be reconfigured for various event footprints—all without losing visual impact.
On-Brand Hospitality
The layout supported an efficient yet engaging bar flow—storage, service counters, and branded shelving showcased PET products. Guests could sample the new bottles while the bar’s living, glowing panels drew attention across music-filled crowds.
Event-Ready & Repeatable
Whether at a city street-corner concert or a venue entry plaza, the bar’s modular design allowed Kubik to adjust the footprint and setup for diverse locations—while keeping the visual branding utterly consistent.
Key Story Elements
- PET-powered design: Translucent, light-activated panels echoed bottle material and branding
- Fully modular build: Quick-install, lightweight structure ideal for touring events
- Brand-aligned hospitality: Functional bar serving PET samples in context
- Mobile roll-out: Consistent, repeatable setup across multiple venues and markets
- Sustainable signal: Celebrated packaging innovation through form and function
Kubik’s Heineken PET pop-up bar amplified the brand’s leap into new bottle technology—turning product launch into moving nightlife experience.
It didn’t just pour beer; it poured relevance, creativity, and connection into every event.