For over a decade, Kubik has been the trusted exhibit design and build partner for Hyundai’s auto show program — helping the brand deliver innovation on the show floor with compelling experiential activations and custom trade show exhibits that go well beyond the expected.
While the core booth design adheres to Hyundai’s global brand guidelines, Kubik continually reinvents the visitor experience with unique, feature-rich zones that bring Hyundai’s brand story to life.
Feature-Driven Brand Activation.
In one of the most recent iterations, Kubik introduced a bold, dual-sided experiential wall that split the booth into two dynamic worlds:
- Performance Zone: A life-sized forced perspective installation created the illusion of a racetrack bursting off the wall and onto the show floor. This visually arresting treatment was paired with Hyundai’s N-line vehicles, immersing guests in the brand’s performance culture. The floor finish seamlessly extended the illusion, transforming a simple exhibit space into an automotive brand experience.
- Electric Avenue: On the opposite side, Kubik created a lush, sustainability-forward zone dedicated to Hyundai’s electric and hybrid vehicles. Anchored by a vibrant living green wall, this space featured a working espresso bar behind a neon-accented “Recharge” window — cleverly tying Hyundai’s EV message to a physical, sensory experience. It was not only a visual break from the surrounding floor, but a functional retreat that invited guests to pause and connect with the brand.
Multi-City, Turn-Key Exhibit Program.
Kubik’s role extended far beyond the booth floor. We supported multiple vehicle launches and national campaigns, delivering complete turn-key event marketing solutions including:
- Trade show booth design and fabrication
- Graphic production and brand storytelling
- Engineering and structural design
- Project and account management
- Show services, I&D, and logistics coordination
- Exhibit program deployment across a seven-city circuit using three modular, scalable exhibit kits
From auto show program management to sustainable exhibit design and interactive brand activations, Kubik continues to evolve Hyundai’s presence at every touchpoint — helping the brand connect with visitors in unexpected and unforgettable ways.