Just Doing It

Nike Town

Part museum, part theme park — Nike Town is a shopping experience unlike any other. Located in some of the world’s most competitive retail locations: New York, Boston, London and Berlin, Nike Towns have become a tourist destination in their own right providing a unique retail environment.

For Nike’s New York location, kubik collaborated on 20 unique display areas and interactive installations. kubik was instrumental in developing Nike Town’s concept designs at each location, engineering every installation while adhering to strict budgets and design concepts.

"kubik’s attention to detail is impeccable, and they deliver to a high standard. Not only do they understand our brand, they have taken time to learn how this fits in with our business and people."

Nike Town London