NRF is the largest retail show in North America. It attracts over 36,000 attendees and 18,000 retailers. HP exhibition program at the show required a revamp to better integrate with the show theme and event audience.
Over the years kubik has created increasingly more lifelike retail environments to showcase HP and their partners newest retail products with increasingly retail specific environment that would resonant with the NRF show-goers.
Re-vamp have included an entire reconfiguration of traditional NRF layout with an introduction of a mock store-front approach increasing the use of storytelling and solution-specific vignettes. Product feature displays include greater messaging area, improved aisle messaging and increased communication area overall with the integration of VR demos in primary locations.
The NRF program also saw the first introduction of double-deck platform to facilitate increased conference space needs.