Turning Hot Water Tech Into a High-Impact Experience.
Navien, a global leader in high-efficiency condensing tankless water heaters and wall-hung boilers, brought its next-generation innovation to the AHR Expo 2025 in Orlando. Faced with a crowded 50,000-attendee HVACR trade floor, Navien needed a 50 × 50 ft booth that didn’t just show products—it told a story worth pausing for.
Experience & Design Contribution.
Kubik created a living product narrative by staging LED-lit vignettes that illustrate hot and cold water flow, giving each hero product its moment to shine in real-world context. Flowing visuals, sculpted lighting, and product grouping made technical specs feel intuitive and instantly engaging.
We carefully distributed these vignettes across the booth, seamlessly integrating product storytelling into customer pathways. The result: a structured, yet exploratory layout that drew visitors into Navien’s world of performance, innovation, and daily comfort.
Immersive Journey.
Booth visitors were entranced from the moment they stepped in. LED screens pulsed like warm water, footsteps followed bubbling flows around the tankless heaters, and product groupings echoed actual installation scenarios. Attendees didn’t just learn about equipment—they experienced how each unit improves everyday life—comfort, efficiency, and sustainability wrapped into one interactive story.
Key Story Elements.
- LED-lit vignettes turned technical water and heat flow into visual narratives.
- Product staging by real-world use made hero units intuitive and relatable.
- Structured booth flow guided exploration without feeling forced.
- Immersive storytelling elevated HVACR features into emotional experiences.