We Go Way Back.
Kubik has been Nissan’s experiential partner for almost three decades, activating the brand across every channel—from auto show exhibits and ride & drives to pop-up retail, mobile tours, and powerful sponsorships like their Pride Parade float. It all culminated in the creation of Nissan Studio, a hybrid virtual showroom that redefined digital retail.
Reinventing Retail: Nissan Studio.
With live auto shows off the table, Nissan turned to Kubik to create an interactive pop-up studio seamlessly paired with a live-stream broadcast. Shoppers could explore the Rogue and Sentra from home via guided virtual tours while still enjoying a curated in-person experience. The result: fresh audiences, strong lead generation, and a new approach to digital showroom strategies.
Explore our Nissan Studio Story
Well done on the Nissan Studio. It really does look awesome. I know the physical visibility is much reduced with the lockdown, but that is out of our control. Probably the best… set-up I have ever seen with the added benefits of the digital journey we are about to embark on.
Auto Shows and Ride & Drives.
From flagship vehicle reveals—like the Rogue launch paired with the Star Wars Rogue One promotion—to ride & drive showcase events, Kubik elevated Nissan exhibits with striking design, interactive tech, and seamless logistics. Highlights included full-scale TIE fighter installations and costumed ambassadors that drove media and consumer attention.
Mobile Tours & Dealership Retail Programs.
Kubik designed SHIFT – into gear, a mobile showcase featuring a glass-sided trailer to spotlight the GT‑R, and setup layered dealership environments, in-branch promo zones, and interactive spaces that amplify Nissan and Infiniti’s retail presence.
For Nissan’s Pride Parade float, Kubik engineered a platform that merged brand visibility with community spirit—celebrating inclusion, diversity, and performance, all in motion.
A Partnership Built on Flexibility.
Across nearly three decades, Kubik has thrived by adapting global standards into local solutions—always custom-engineering Nissan exhibits for smarter value, regional flair, and maximum impact.
Key Story Elements.
- Omnichannel hybrid experiences: Seamlessly blended live events with virtual shopping
- Interactive auto show designs: Bold thematic buildouts that drive buzz and traffic
- Mobile & retail presence: Empowered Nissan’s brand activation at dealerships and on the go
- Cultural sponsorships: platforms like Pride become a focus for community connection
It’s so clear to us that you and your team pour your heart & soul into your work. We know that there were some ‘challenges’ along the way but as usual, Kubik rose to the occasion! We appreciate your ‘solution-focused’ mindset and action.