Engineering Attention.
In a world of small parts, we helped Parker Hannifin make a big impact.
Parker Hannifin is a diversified manufacturer, with multiple business verticals providing solutions for a wide variety of commercial, mobile, industrial and aerospace markets. The company employs approximately 58,000 people in 50 countries. With multiple business verticals and continuing acquisitions, Parker Hannifin is challenged with the complexity of multiple simultaneous events, event activations and exhibits running concurrently across various platforms and business units.
Kubik adapts to Parker’s continuing evolutions—providing a key resource and service to integrate the diverse functions while consistently maintaining the corporate brand identity across brand activation activities. A custom rental program was developed consisting of modular and flexible exhibit properties that allow for a wide range of configurations. This program blends their existing assets with new ones, giving Parker consistent branding for shows large and small.
All properties were designed with flexibility in mind, using finishes and graphics that could be altered – easily allowing Parker to completely change the look and message of their brand to suit a particular audience or industry.
“Thanks for all your help, you were a big part in making this show a success!”
Phyllis Shaw Marketing Communications Manager, Sporlan Division
Kubik also provided unique solutions to very specific challenges, such as contextualizing Parker’s exhaustive catalogue of small parts and components. Our solutions focused on using central displays to highlight larger product assemblies that incorporated Parker technologies. These “real-world” showcases told a clearer story—demonstrating how Parker’s parts fit into a bigger solution created by their customers.
More recent displays incorporated digital 3D video content that gave the illusion of vehicles pushing out from exhibit walls, while simultaneously educating visitors on how and where Parker’s technologies were implemented—making the complex not only more understandable, but more visually impactful.
Behind the scenes, Kubik supports the program with robust logistics. We help Parker manage their global exhibit properties through a custom online asset management portal. This allows for real-time access and property requests from over 140 registered Parker users, giving them streamlined coordination across multiple business units and events around the world.
Kubik’s partnership with Parker is built on adaptability, problem-solving, and engineering brand experiences that move people—just like Parker’s own solutions.
Bronze - Excellent Element