Making a Splash

Philips, International Funkausstellung (IFA)

A Massive Trade Show Build for an Industry Leader

Philips, a global leader in health technology, used their display at IFA to highlight a range of intelligent, adaptive and personalized consumer health solutions that seamlessly integrate into people’s lives and lifestyles, empowering them to make healthier choices and fulfilling their personal needs. The booth design entailed creating home “vignettes” to highlight these integrated solutions to event goers.

Building a “home” within the IFA show floor presented a few production challenges. Part of the design was a “shower” scape where visitors could trial bathroom essentials and capture themselves engaging with the Philips technology for video and social media extensions.

Inspired by a performance at the 2019 European Song festival, this unconventional exhibit required a shower to run water without shedding a single drop on visitors and leaving anyone all wet.

Without a blueprint to follow, kubik custom engineered a solution creating a shower with water that ran between two glass panels coated with an anti-chalk coating to retain crystal clear transparency through the sheeting water and a water pump ingeniously installed under the hall floor.

The quality build kubik provided throughout the ambitious exhibit, which included 2 halls covering over 5000 m2 booth divided in two areas, the consumer hall and dealer hall, was due to seamless teamwork with the account team.

The exhibit was a resoundingly successful and acknowledge repeatedly in global award designations.

"You and the team did an amazing job. Well done and congratulations. Our data shows it is very successful."

Joost Bijsterveld, Director of Global Customer Experiences