Reimagining the Auto Show
Auto RAI, Amsterdam Motor Show
The organizers of the Amsterdam Motor Show posed kubik a three-part challenge: develop a new concept for the upcoming automotive exhibition, reduce the cost of participation by 80%, and make sure every visitor enjoys an overview of every available make and model.
kubik’s out-of-the-box solution for this auto show combined cost-efficiency with brand consistency, delivering an innovative and inspiring setting.
kubik proposed a completely new exhibition concept:
- A new profile for the show based on a level playing field for the participating brands
- Every exhibitor had the same facilities and promotion possibilities for their car displays
- For every car manufacturer, kubik made a tailor-made design based on their corporate identity and visual branding
This unique concept helped make the Amsterdam Motor Show a success, with more than 290,000 attendees and 95% of exhibitors achieving their goals.
