More than a TikTok Trend.
At the Collision Conference, TikTok set out to redefine its brand beyond viral dances and pre-teen trends. Partnering with Kubik, TikTok transformed their booth into an immersive, multi-sensory experience that showcased the wide variety of content thriving on the platform—from #FoodTok to #SportsTok and beyond.
An Interactive Playground.
Kubik designed a series of custom-built, themed environments where attendees could step inside the world of TikTok. Highlights included a 360° photo booth, interactive upside-down cake displays, and a dynamic cycling race setup, each encouraging visitors to create and share their own TikTok videos in real time.
Measuring Success.
The activation was a huge success, drawing approximately 10,000 visitors over the four-day event. The 360° photo booth alone attracted around 3,000 participants. TikTok reported over 500 videos created each day by attendees, with an additional 500 videos recorded by the onsite TikTok crew—resulting in more than 2,000 unique videos during the event.
This collaboration exemplifies how Kubik’s experiential design can elevate a brand’s presence and engagement, turning a conference booth into a vibrant, interactive destination that brings the digital world to life.
“Anyone can have great ideas, but if it weren’t for companies like Kubik, they would just be dreams.”
TikTok Collision Conference