Showcasing Workforce Innovation with Human Connection.
UKG brought its vibrant, people-first brand to life on the show floor with a custom exhibit program designed by Kubik. At major industry events like NRF (Retail’s Big Show) and HIMSS (Health IT Conference), Kubik created a bright, engaging environment that transformed complex HR and workforce solutions into immersive, human experiences.
Objectives
- Reinforce UKG’s positioning as an innovator in workforce management, AI-driven HCM, and digital culture solutions.
- Deliver immersive demo zones for UKG Bryte™, UKG Pro®, strategic workforce tools, and healthcare scheduling.
- Support social-first content creation with Instagrammable moments and branded activations.
- Drive operational efficiency using flexible, modular exhibit systems.
Our Approach.
Bold & Playful Brand Presence
Kubik aligned the exhibit with UKG’s colorful, upbeat identity—wrapping curved walls, custom podiums, and lounge areas in smiling face motifs and vibrant tones. The result: a booth that felt warm, human, and unmistakably UKG.
Modular Design for Multiple Venues
The exhibit’s modular architecture flexed effortlessly between the retail-focused NRF and healthcare-centric HIMSS shows. Curved zones and open layouts supported high foot traffic while delivering seamless brand continuity.
High-Impact Demo Experience
Eight interactive demo pods showcased UKG Bryte AI, UKG Wallet™, strategic workforce planning, and clinician scheduling tools—each station was ADA-compliant and designed to support focused, human-centered engagement amid noise and distractions.
Built for Social Engagement
With UKG’s strong content strategy in mind, Kubik integrated selfie-ready spots, illuminated hashtags, and open sightlines ideal for attendee-generated content—fueling buzz long after the session ended.
Metrics & Measurable Impact.
- Immersive booth design: UKG’s HIMSS exhibit was recognized for its thoughtful, curve-based demo zones.
- Industry leadership recognition: UKG’s presence reinforced their role as a trusted solution for the majority of top retailers and healthcare systems.
- Robust social reach: Leading up to NRF, UKG’s digital campaigns and social engagement drove excitement and pre-scheduled booth meetings.
- Audience draw and engagement: Booth-side activations at HIMSS and NRF attracted steady flows, supported by scheduled theater presentations, live demos, strong appointment bookings, and active walk-up traffic.
Why it Matters.
Kubik’s integrated exhibit design delivered consistent brand storytelling, operational efficiency, and social buzz—all in one high-performance package:
- Scalable modular design across event formats
- Visual engagement tuned for content creation
- Live-wired demo functionality paired with human-friendly flow
- Tangible business impact supported by industry recognition and social amplification
Watch Kubik at NRF to get a peek at UKG.
