Auto RAI | Amsterdam Motor Show

Amsterdam, The Netherlands Exhibits

Reimagining the Auto Show

The organizers of the Amsterdam Motor Show posed kubik with a three-part challenge: develop a new concept for the upcoming automotive exhibition, reduce the cost of participation by 80%, and make sure every visitor enjoys an overview of every available make and model. We were happy to oblige. kubik’s out-of-the-box solution for a car show, which combined cost-efficiency with brand consistency, delivered an innovative and inspiring setting with clearly specified results.

New Concept, New Possibilities

kubik proposed a completely new exhibition concept: a new profile for the show based on a level playing field for the participating brands. All of the exhibitors had the same facilities and promotion possibilities for their car displays. For every car manufacturer, kubik made a tailor-made design based on their corporate identity and visual branding. This unique concept helped make the Amsterdam Motor Show a success, with more than 290,000 attendees and 95% of exhibitors achieving their goals.

Gold Best Tradeshow 2015 EuBea

More information

For more information on this project, or if you’re interested in working with us, please contact Managing Director Hajo K. Reinders

+31.20.581.3030

Auto RAI | Amsterdam Motor Show 2015