The organizers of the Amsterdam Motor Show posed kubik with a three-part challenge: develop a new concept for the upcoming automotive exhibition, reduce the cost of participation by 80%, and make sure every visitor enjoys an overview of every available make and model. We were happy to oblige. kubik’s out-of-the-box solution for a car show, which combined cost-efficiency with brand consistency, delivered an innovative and inspiring setting with clearly specified results.
New Concept, New Possibilities
kubik proposed a completely new exhibition concept: a new profile for the show based on a level playing field for the participating brands. All of the exhibitors had the same facilities and promotion possibilities for their car displays. For every car manufacturer, kubik made a tailor-made design based on their corporate identity and visual branding. This unique concept helped make the Amsterdam Motor Show a success, with more than 290,000 attendees and 95% of exhibitors achieving their goals.
GoldBest Tradeshow2015 EuBea
For more information on this project, or if you’re interested in working with us, please contact Managing Director Hajo K. Reinders