kubik was asked to launch the new re-branding of CDK Global with a strong presence at NADA by revamping their 6400 square foot double deck booth to deliver the company’s new identity. The design needed to employ digital technologies, be interactive, and tell the story of CDK’s integrated technology solutions in a visually engaging way.
Communicating New Brand Values
Working with the new brand identity, kubik’s creative team developed a holistic design where architecture, graphics and digital media converged to create a more edgy and dynamic look. This not only elevated their brand presence at the show, but also communicated the company’s new brand values. A 45 foot wide projection screen with digital branding drew the audience to the booth, and the meeting rooms and interactive displays allowed CDK’s team to engage with their customers in comfort and style.
For more information on this project, or if you’re interested in working with us, please contact Chief Operating Officer Elliot Kohn