The overall theme was “shaping a sustainable coatings future together”. DSM aims to grow the market for coating resins with sustainable solutions that match their customer needs. The idea was to create a recyclable booth, made out of cardboard and paper. An interactive booth with features like augmented reality, informing the customers about new products and developments.
Innovation and experience
The show was a success for DSM and visitors to the booth. Visitors experienced examples of new innovations. Not just the sustainable products but also the new booth, made completely out of recyclable materials. The tables featuring augmented reality, made the information transfer about the product very innovative, attractive and interactive.
“The booth was completely in line with the message DSM wanted to communicate and showed their frontrunner position around sustainability.”
Patrick NielsPres. DSM Resins & Functional Materials
For more information on this project, or if you’re interested in working with us, please contact Managing Director Hajo K. Reinders