The launch of INFINITI’s newest model, the exhilarating EX crossover series called for a special and unique partnership. The world-famous Cirque du Soleil was the perfect partner for such an exciting new product, it was up to kubik to bring together these two brands whose distinct qualities match so perfectly. kubik leveraged the drama and excitement of a Cirque performance to stage an unforgettable unveiling of INFINITI’s newest compact luxury crossover vehicle.
An experience unlike any other
kubik took inspiration from the INFINITI logo’s “peak” design and created a beautiful 16-foot, four-sided fabric pyramid, hiding the EX until the time for its unveiling. When the time came for the big reveal, the corners of the pyramid were swept upwards as if by magic, causing the now inverted pyramid to serve as four large projector screens. Over 1,000 INFINITI owners and potential customers across three Canadian cities were treated to this experience.
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